Just What IS Boutique Children's Clothing?

Juvie is a store that sells boutique children's clothing, which may sound a little odd to you.  A boutique is a noun, right?  And it means "store," correct?  And the phrase "boutique clothing" seems to use the word "boutique" as an adjective, doesn't it?

I understand where you're coming from!  Let me explain...

The term "boutique" clothing is meant to distinguish fashion that you might find in a chain store or big box department store from smaller, independent designer clothing.  Generally, you can find these designers (like Ismodern, Appaman, It Jeans, or Tokidoki) at privately owned boutiques.  Hence, the use of the word "boutique" as an adjective.

And what is it that makes boutique kids clothes special?  Here are some things you might not know about the fashion world:

• Privately owned boutiques can carry whatever items from whatever designers they like.  This is why you'll generally find a bigger variety of styles at boutique clothing stores.  The person selecting the merchandise for the store isn't hemmed in by a particular brand's "look."

•  Boutique kid's clothes is manufactured in small batches, specially for the shop that ordered it.  Here at Juvie, we see samples of designers' lines at just about the same times of year that Fashion Weeks are happening in the adult fashion world.  After viewing the samples for an upcoming season, we order the items that we want to carry.  Often we have some say in the colors or prints that we want produced.  Four to six months later, the items arrive, and we make them available to you on Juvie's website.

• With boutique designer brands, the fabrics, construction, and fit are usually of higher quality, and the styles are the most up-to-date that you will find.  These are the pieces that get knocked-off the next season for discount chain stores.

The only drawback to being a boutique clothing store for kids is that sometimes an item will sell out before everyone gets a chance to purchase it.  Because everything is made to order in small batches, usually when they're gone, they're gone.  But if you do see something at Juvie you like that is out of stock in the size you want, don't hesitate to email us.  We are able to do special orders on occasion, or work with a designer to find a particular piece.