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Gift show news

It was suddenly Christmas last Friday.

I spent the day at the Los Angeles Gift Show, scouting and ordering all the great stuff that kids might find under the tree on December 25.

First up was books. While everyone's positively apoplectic about the final book in the Twilight series, Breaking Dawn, I promise that there will be reading life beyond teen vampires. Danielle, my fun and smart sales representative, always does a great job of previewing titles for 7-12 year olds. Our running joke is that almost every title's summary starts with some dire, horrendous premise.

"When Bobby's mother died and he went to live with his alcoholic uncle in a trailer, he knew that life would never be the same..."

"Life for a gay high-schooler can be difficult. But when Jenny's father commits suicide, she decides that what the other kids think just doesn't matter..."

Oy.

Not going for the gloom and doom so much? Me either. Not to worry; we have lots of fun reads coming in over the next four months, so stay tuned. You can browse our current selection of books here.

I'll be posting more market reports this week. I'm super excited about a new line of Project Runway fashion and illustration sets.

Oh yeah...Breaking Dawn goes on sale at Juvie on August 8!

Who's Wearing IKKS from Juvie?


At yesterday's premiere of the John C. Reilly & Will Farrell film Step Brothers, Lurie Posten, a handsome young actor who's in the film, was wearing an IKKS button-down from Juvie. Didn't he look great?

You can shop for IKKS for your young superstar right here.

Shanghai Lulu Exclusively at Juvie!

"Classic," and "timeless," aren't adjectives one normally applies to kid's accessories, but Shanghai Lulu designer Lucy Young has created a line of headbands and belts for girls that are just that.
Using fine materials and artisan production techniques, Shanghai Lulu's goodies give the girls plenty of wow-factor for today, and lasting good design for tomorrow.


Next up in the line are bead necklaces made of jewel-toned fabric, which will be in any day.

These items are only produced in small batches at the moment, so we expect a quick sell-out. You can get your here while they last.

UPDATE: The bead necklaces are here and they're only $12.00. The girls are gonna flip!

Super Summer Kids Clothing Sale at Juvie

It's time for Juvie's semi-annual sale, and the markdowns are huge. If you have big kids, tweens, or anyone 7-14 in your house (yup, those are all the same thing), now is the time to fill out their wardrobes with tees, shorts, pants, dresses and more.


Find big savings on girl's clothes and boy's clothes from your favorite designers like Wes and Willy, IKKS, Charlie Rocket, Jean Bourget, Malley Too, Poesia, Harajuku Lovers, Jade and more.

Shop items that are 30% to 50% off now, before the bargains are all gone!