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To Market, To Market, To Buy Cool Kids' Clothes


Last week was market time, which is when stores get a peek into what's going to be happening six months into the future. It's our own crystal ball! It is a little weird, I have to admit, knowing what kids are going to be wearing in January '08 when summer vacation has just started...

After the market, Caletha Crawford, the executive editor of Earnshaw's magazine, asked me if I noticed any trends shaping up.

One certain thing we'll be seeing lots of this holiday season and into spring is metallic knits.


No, no, no.

Not like that.

These knits are more subtle, with the sheen woven right in, and they're used mostly for tops, not droopy sheath-style boogie woogie dresses (hey, it was 1968).

And what's up with that hairstyle? I really hope that's a wig, 'cause not even the year excuses that head creature.

Trend #2 is more of an anti-trend. You know all of the cra-za-zy stitching, rhinestones, and bedazzling you've seen on T-shirts and jeans' pockets the last couple years? Expect it to get toned down--way toned down--in the next six months or so.

And there's one great thing about dressing a kid: They'll always outgrow a style before it's totally over.

A Juvie Contest!



Rare Bird Finds, our favorite shopping blog, is sponsoring a Juvie contest, and you have until June 30 to enter...

Click here for instructions on how to get yourself entered to win a $75 gift certificate. We'll honor the GC in the store or online, so even if you're local, it pays to enter!

Musical GENIUS!


Juvie's home life has been filled with music lately, and not because the senior Juvie has any talent or ability in that area...

The kids have been singing and playing up a storm, from the recent Spring SCTG play to end-of-year recitals and school concerts.

One thing is for certain: Next year, Juvie will be sure to stock some black skirts and white, collared, long-sleeve shirts for the kids. Recital and concert clothing is something that always slips my mind until it's way too late, forcing a trip to the dreaded mall.

I just adore these concerts, and always have. They reliably make me tear up with pride, and not just for my own brood. I adore how all of the kids' work, and talent, and focus is on display. There aren't any math recitals or social studies presentations; music is one of the few areas where the kids get to actually show off how much progress they've made.

Which makes all that hounding at them to practice worth it.

What? Your kid practices willingly and with a smile? You must tell us your secret...

Retro, for Real

We just got in a new selection of deadstock items from our secret source, and they're beyond great.

What's deadstock? These are items from the '60's and '70's that were never sold, and therefore never worn. They're brand new, with the hip retro style only vintage clothing can provide.

These pieces are mostly one-of-a-kind, so we can't put them up on the web store. You'll just have to come in and check them out...

Hours of Fun

How many kids' products are labeled or marketed with the phrase, "Hours of Fun!"? It must be at least 80%. Such a ruse!

When I was a younger, more naive parent, I actually believed those three little words if they were printed on the front of a toy's packaging. It didn't take long before I was able to translate "Hours of Fun" into it's true meaning:

Seven to ten minutes of kid fun, and forty-two minutes of clean up for Mom.

In toy manufacturing land, more pieces=longer playtime. In the real world, more pieces=more things to clean up/lose/step on with bare feet. I am thoroughly repelled from those creations these days, so much so that the only things with multiple parts in our house are my daughter's beading gear, my son's slot car track, and the Queasy Bake Oven (and that's just about ready for a garage sale).

But you can't blame parents for falling for the Hours of Fun line. When we're facing a nine-hour car trip, or a cross-country flight, we're all desperate to fill that time with fun. Or at least a little industrious P & Q. Here, then are Juvie's recommendations for activities that might actually provide more than ten minutes of occupied attention...







Now you'll be ready for the road, a rainy day, or just a quiet afternoon at home!

Juvie Workshops

Since summer means the kids have a lot more free time, we're planning a series of workshops for July and August.


We'll be holding another t-shirt stenciling workshop on July 14, where kids can design and execute their own shirt using the great stencils from Brooklyn-based Stencil1. These were used for some of the kids' costumes in the upcoming Jamie Foxx/Jennifer Garner movie The Kingdom, which will be released in September. The workshop will be on a Saturday, from 2-4, and advanced registration is required. The cost is $25, and includes t-shirt, instruction, materials, and your choice of re-usable stencil. Call the store at 323.667.0344, or stop in to fill out your registration!

Your kids probably have a summer reading assignment from their teachers, and an easy way to help fulfill that is by signing up for Juvie's Book Blab. Our monthly picks are fresh from the publisher and hand-picked to be just right for our little demographic. Check here for June's picks. In July, we've got the perfect summer read for the older kids, Clique novel #8, Sealed with a Diss. We'll give the younger kids a July reading pass, as I'm fairly certain they'll all be deep into Harry Potter until August!

We're always coming up with fresh ideas for classes and workshops. If you think of something you'd like to see here, please let us know in the comments section, and we'll try to make it happen.

We're interviewing summer babysitters at our house this week, and with an 8- and 11-year-old as the potential charges, we've had lots and lots of applicants. Taking care of tweens is pretty breezy; the daily grind is a lot less so when there are no diapers, naps, bottles, strollers, or car seats to fuss over. Making lunch and supervising the pool are the bare minimum requirements; of course we'd prefer a lot more than that, including enforcing some limitations on screen time that will probably require heavy duty activity-based interventions.

Even though we'd never leave the kids alone every summer weekday, the question has come up recently of when it will be OK to leave them on their own for shorter spans of time. I was under the impression that 12 was the legal cut-off, but then I looked it up. In California at least, there is no specific age requirement for leaving a child alone at home; instead, there are statutes for the prosecution of parents when something bad happens to a kid who's left home alone. Tricky, huh? The state leaves it up to the parents to make a judgment call about the potential that harm might come to the child in the parents' absence, and act accordingly.

These provisions mean that legally I could make a grocery run without dragging the kids along, and my husband and I could drop in on a friend's party without getting a last-minute babysitter. Cool! But will we?

Just last week, the kids and the dog were playing with a Monster Balloon in the living room (nothing I had previously forbidden), and an hourglass on the mantle took a header for the floor. Tiny shards of glass mixed with fine black sand went everywhere. The kids kind of panicked, and had even taken a step or two with bare feet before I made it into the room and told them to freeze, got the dog out of there, and started to clean up (not to mention soothe a scared and upset boy).

Not the best bit of marketing for the Monster Balloons, is it? Sigh. Would it help if I told you that the balloon survived the incident and is still going strong two weeks later?

Well, if that incident did anything, it reinforced that at this point leaving them alone for more than a few minutes would drive me crazy with "what ifs." Some parents would call that "neurotic," and I wouldn't necessarily argue with them. I'm also certain that it won't be much longer until I'll feel that they could handle that kind of accident on their own. I just don't mind waiting a little while for this next step in parenting.